Perspectives on the Future for Content Providers

There’s no doubt that the internet has seriously disrupted all aspects of media from the way we think about it to the way we consume it. It used to be that if people consumed content it was ‘graciously’ because they paid for it or because some large media outlet let them use it while ads were used to sell us stuff. Now the trend is not only more social, but embodies a lot of aspects of socialism (everything is free for everyone for the good of the community at large). Okay, that may be a bit of stretch but media outlets are starting to realize that the internet isn’t going away anytime soon and if they don’t embrace it, they risk losing opportunities to capitalize on new markets.

The Challenge of Change-Accenture’s Global Content Study 2008 takes a look at this and draws some interesting conclusions:

Across the entire media and entertainment industry, new digital technologies and consumer demands for continuous access to high quality content is challenging traditional ways of doing business. This does not mean that traditional content and media are dead. Far from it. But there’s no denying the pace of change. A generation from now, people will rely on media and information much more than they do today. Cross-platform access to content—anytime, anywhere—will be the norm. As new technologies emerge, providers will adopt them readily. Disruptive players will force their way into the media and entertainment industry.

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