Sun Microsystems Enters Emerging Markets

Sun Microsystems, is one of the worlds largest dealers of computing components, servers, software and IT technology. The companies recent plans, however, include expanding into the emerging markets of South and Eastern Europe, Latin America, India and Greater China. The company attributes this strategy to “a series of management changes to realign the business with its latest plan for growth.”

The new ‘Emerging Markets’ division will be headed by Sun Senior Vice-President of Asia Pacific, Denis Heraud.

Chief Executive and President of Sun Jonathan Schwartz had this to say:

Rapidly developing and emerging economies have been some of the most assertive in embracing Sun’s approach to sustainable network computing, via open source software and open document formats, along with power sensitive datacentre infrastructure. Establishing an emerging markets geography as a peer to North America, Europe and Asia, will focus our resources, attention and leadership to accelerate that growth, while opening yet more indigenous opportunity for the governments, businesses, and the developers looking to the network for opportunity.

GigaOM recently interviewed Jonathan Schwartz, a very candid talk that you can watch below: