Google’s End Game

Yesterday’s leak (via webcomic gone viral) that Google is working on a web browser points at several possible futures for the company. AVC speculates about Google’s strategy and the bigger picture:

A journalist friend of mine once said about Google “they are a freak of a company, the best advertising business ever built is funding the largest collection of mad scientists ever assembled”. I love that description of Google and have used it many times. But it suggests that Google is chaos and I don’t think that is true at all.

Google is building a collection of web apps, like gmail, gcal, and google docs, that businesses are increasingly relying on. My personal goal this year is to get our firm completely off of the office suite and into the google suite. As builders of web apps, Google understands that the infrastructure for the deployment and operation of web apps just isn’t there yet.

And so they are doing something about it in three important places.

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