Online Advertising Projected to Rise

Multi-media firms are angling to reap from a projected rise in online advertising revenue as more clients reach out for their services. A forecast by the international data centre (IDC) showed that spending on Internet advertising would grow to about $65.2 billion this year, representing nearly 10 per cent of all advertising expenditure across all media.

The data further showed that central and eastern Europe, the Middle East and Africa will experience the fastest growth in Internet ad spending during the forecast period with a compound annual growth rate of 42.1 per cent and 29.8 per cent respectively.