
Can making a website help combat climate change? If a new organization called Dot Eco has it’s say, it very well could…
The organization has partnered with former Vice President Al Gore, the Sierra Club, and a number of other notably green personalities
and organizations to create awareness for their .eco environmental initiative. The domain’s differentiating factor is that 50% of
profits generated by domain registrations will be donated to non-profits and environmental causes.
It’s a great starting point, but unless there’s an approval process that includes benchmarking the servers that run these websites, then it’s all effectively pointless. By creating new websites and electronic services around these .eco domains, we’re adding to the growing problems of power consumption and inefficiency in data centers. In essence, .eco domain users might end up barely offsetting their own electronic emissions.
Also, from geek’s perspective I’m really getting sick of ICANN polluting the namespace with so many ‘top level’ domains.
via Mashable

About the author: Jonathan Gosier is a software developer, writer and social entrepreneur. He currently lives in Kampala, Uganda where he incubates and invests in East African entrepreneurs as the CEO of Appfrica Labs. He's also a TED Fellow.
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The .eco Domain
Can making a website help combat climate change? If a new organization called Dot Eco has it’s say, it very well could…
It’s a great starting point, but unless there’s an approval process that includes benchmarking the servers that run these websites, then it’s all effectively pointless. By creating new websites and electronic services around these .eco domains, we’re adding to the growing problems of power consumption and inefficiency in data centers. In essence, .eco domain users might end up barely offsetting their own electronic emissions.
Also, from geek’s perspective I’m really getting sick of ICANN polluting the namespace with so many ‘top level’ domains.
via Mashable