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Is There a Mortgage Boom in Sub-Saharan Africa?
As the banks continue to saturate the African commercial sector, they are turning towards retail clients for new sources of revenue. In addition to simple checking and savings, banks are introducing life and health insurance, education savings, and more and more often, mortgages.
Until recently, home ownership has been limited to the upper class. The expense of buying land, keeping the land in case of disputes, and building a home was spread over several years. Houses are built piecemeal depending on a family’s disposable income that year. Most houses are bought and sold for cash, with no forms of financing involved.
In their search for new retail products, banks are targeting Africans’ dreams of homeownership, introducing mortgages in hopes that the desire to own their own home will be larger than the desire to avoid the stigma of personal debt. African economies are growing, and many sectors remain largely untouched by the financial crisis. The middle class is rising, and banks are hungry to create products that appeal to these working professionals.
This is Africa reports that, despite the booming market, there are still market and regulatory hurdles to be cleared.
Despite the lack of regulation and coherence, the market is growing and looks to be quite lucrative. Banks throughout the continent have discovered a need for financial services at all income levels and are scrambling to create lucrative products that satisfy these needs. Special loans to finance education, cars, and houses are among the many possibilities now being offered by African banks.