The South African social media aggregator Afrigator is taking on Google’s Adsense by offering a platform for Advertisers and bloggers interesting serving their local audience. Afrigator has a reach of 1.7 million African bloggers. Platforms like Adsense often fail in foreign markets because of their size; a significant portion of the ads they place aren’t relevant to local audiences at all. By focusing on South Africa specifically, Adgator can make sure that the ROI for advertisers remains pretty high.

Via Bandwidth Blog

About the Author: Jonathan Gosier is a software developer, writer and social entrepreneur. He currently lives in Kampala, Uganda where he incubates and invests in East African entrepreneurs as the CEO of Appfrica Labs. He's also a 2009 TEDGlobal Fellow.

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