The South African social media aggregator Afrigator is taking on Google’s Adsense by offering a platform for Advertisers and bloggers interesting serving their local audience. Afrigator has a reach of 1.7 million African bloggers. Platforms like Adsense often fail in foreign markets because of their size; a significant portion of the ads they place aren’t relevant to local audiences at all. By focusing on South Africa specifically, Adgator can make sure that the ROI for advertisers remains pretty high.

Via Bandwidth Blog

About the Author: Jonathan Gosier (Founder) is an American-born software developer, writer and social entrepreneur. He currently lives in Kampala, Uganda where he is working on two fronts: to encourage western businesses and investors to engage African entrepreneurs and to encourage the adoption of computers, programming and use of the internet in the developing regions of Africa. He is a huge advocate for promoting the ways in which a semantic web will benefit emerging economies in the world.

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