Is the African mobile more lucrative than India’s? Indian VAS (Value Added Service Provider) Companies are racing to tap emerging African and Middle Eastern Markets…

African and Middle Eastern countries are becoming new playground for the Indian mobile value-added services (VAS) industry. With improvement in telecom infrastructure, mobile markets in these countries are growing at a fast pace, inspiring Indian VAS players to explore new markets there. The markets are also attractive because operators are able to charge a mind-boggling 250 times more in these countries than what they charge in India.

“Services typically aimed at enriching livelihood and enhancing lifestyles - mBanking, mRemittances, SMS-based information, entertainment-based services and tailor-made initiatives for rural markets -are being offered in the new markets,” wrote India Times reporter Kumar Anand.

Via IndiaTimes

About the Author: Jonathan Gosier is a software developer, writer and social entrepreneur. He currently lives in Kampala, Uganda where he incubates and invests in East African entrepreneurs as the CEO of Appfrica Labs. He's also a 2009 TEDGlobal Fellow.

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