Only 150 networks control over 50% of all online traffic. This, in comparison with 5 years ago, when traffic was democratized among thousands and thousands of providers. And of course, Google has a lion’s share, at 6% of all Internet traffic, much of it coming from its popular property YouTube.
ReadWriteWeb reports that over the past two years, larger networks, have been buying up smaller networks. Today, around 30 companies, including Google, Microsoft, and Facebook account for about 30% of all Internet traffic. Other statistics of note:
- P2P traffic has dropped to 18% from a high of 40%, mostly due to the rise of streaming media such as Hulu and YouTube.
- Video accounts for about 20% of all web traffic.
- More than half the traffic is web-based, with remaining traffic coming from email and private networks.
- Among the biggest gainers are CDNs (Content Delivery Networks), such as Akamni and Limelight.
Arbor Networks spent two years studying 256 exabytes of Internet traffic data. Chief scientist Craig Lebowitz says that, "Saying the Internet has changed dramatically over the last five years is cliché – the Internet is always changing dramatically, However, over the course of the last five years, we’ve witnessed the start of an equally dramatic shift in the fundamental business of the Internet." He adds, "as content is getting faster and better quality it will change the face of the internet."
About the author: Theresa Carpenter Sondjo is an entrepreneur and web developer. She lives in Cotonou, where she and her partner run
People Online. Their mission is simple:
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Google controls 6% of all Internet traffic
Only 150 networks control over 50% of all online traffic. This, in comparison with 5 years ago, when traffic was democratized among thousands and thousands of providers. And of course, Google has a lion’s share, at 6% of all Internet traffic, much of it coming from its popular property YouTube.
ReadWriteWeb reports that over the past two years, larger networks, have been buying up smaller networks. Today, around 30 companies, including Google, Microsoft, and Facebook account for about 30% of all Internet traffic. Other statistics of note:
Arbor Networks spent two years studying 256 exabytes of Internet traffic data. Chief scientist Craig Lebowitz says that, "Saying the Internet has changed dramatically over the last five years is cliché – the Internet is always changing dramatically, However, over the course of the last five years, we’ve witnessed the start of an equally dramatic shift in the fundamental business of the Internet." He adds, "as content is getting faster and better quality it will change the face of the internet."