Content is King at twofour54.com

There’s a full page ad in this month’s WIRED Magazine for a media group in North Africa called TwoFour54.com an integrated, state-of-the-art environment that supports and inspires content creators to flourish in the Middle East and North Africa. Intrigued, I did some research to find out more about the company. I didn’t find much, so I assume the ad is part of a media blitz around their launch. I did manage to find this blog post from Azmanar…

Abu Dhabi has created an exciting Content Creation Zone called twofour54, lead by CEO Tony Orsten. Tony is a veteran of 30 years in the Media & Content Development Industry. I found twofour54 while watching a BBC News interview of lovely Ms Noura Al-Kaabi. She leads the One-Stop-Shop to facilitate a smooth relocation for individuals and creative content companies.

Arabnews.com also has an interview with Noura Al-Kaabi, one of the principal partners of Tawasol, one of twofour54’s founding media groups…

Last month, the media zone’s decision to appoint an Emirati woman as the head of Tawasol drew international attention.

The establishment of a media campus has put Abu Dhabi one step closer to its goal of becoming the cultural and media center of the Middle East. The Abu Dhabi media zone offers training to the region’s journalists and filmmakers as well as providing a base for Western companies to conduct business.

“We will bring together local, regional and international companies who share our vision and are related to film, broadcast, digital publishing and music industries,” says Al-Kaabi, who holds a bachelor’s degree in management information system from the UAE University.

“Although I used to watch English news channels and read a lot during my school days, I never thought of doing any media-related assignment then, but when I got into it, it became my passion.”

From TwoFour54’s website…

Welcome to twofour54, an integrated, state-of-the-art environment that supports and inspires media content creators to flourish in the Middle East and North Africa. Based in Abu Dhabi, we provide a cohesive infrastructure for content creation companies and individuals in the film, broadcast, digital, gaming, publishing and music industries. At twofour54 we offer world-class production and post-production facilities, a vocational learning centre, creative labs and a new business incubator. twofour54 is here to provide a collaborative and supportive campus environment, stimulating creative and professional partnerships. With some of the world’s major media content creation companies already onboard, we’re now open for business!